Our Team


Rachel HoRachel Ho
Managing Director

At Springlilly: As co-founder and Managing Director, Rachel is responsible for setting strategies, directing operations and overall management.

Before Springlilly: Rachel has 20 years of experience in market entry, corporate developments, finance and administration. She was the Head of Operations at an investment holding company. She was also with Allianz AG in the International Department of Health based in Munich, responsible for regional development for the Asia Pacific health insurance market. She has also been with the National Computer Board of Singapore and Seiko Instruments Inc. (Japan).


  • Master of Business Administration degree, Babson College (United States).
  • Bachelor of Science degree in Computer Science, National University of Singapore.



Simone Trusheim

Simone Trusheim
Market Specialist/Coordinator (Europe)

At Springlilly: Simone is responsible for executing marketing strategy for the European market, and coordinating all the European sales request.

Before Springlilly: Simone is fluent in English, German, French, and Spanish. She was a training specialist with TTS GmbH in Germany, managing training projects for international clients. She also worked as Communication Project Manager for the Swedish company SCA at their South European head-office in Munich. Formerly, Simone was a track and field athlete and she came in 1st place in the final of the 1989 National Cross Country Championships in East Germany, previously known as the former German Democratic Republic (GDR).


  • Master of Business Administration degree, Danube University (Krems, Austria), Boulder University (Boulder, USA).
  • Diploma International Business Studies, University of Applied Science (Bernburg, Germany).
  • Bachelor of Arts with honours in European Business, University of Lincolnshire & Humberside (UK).



Linda Suzuki
Market Specialist/Coordinator (Japan)

At Springlilly: Linda is responsible for executing marketing strategy for the Japanese speaking market, and coordinating all the Japanese sales request.

Before Springlilly: Linda has lived in Japan for 15 years and she is fluent in English, Chinese, and Japanese. She started as a marketing executive in an automobile MNC before she married a Japanese and moved to Japan. Then she started running various business ventures including import/export of coffee powder. We call her a superwoman because she is mother of a 8 year old boy, a blogger, as well as an entrepreneur, and she manages all these roles with finesse.


  • Advanced Marketing Diploma, RMIT University (Australia).
  • GCE “A” Level.



Affiliated team members:


We have a network of consultants including nutritionist and researchers that we work with.

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